16-07-2016, 19:18
We have a loyalty scheme where you earn points by buying away tickets, home tickets for friends and merchandise from the club shop. When away tickets are announced, those with away ticket points get priority, first for ST holders with X points, then ST holders with less points, then members then general public etc. For the Play off final we had about 10 different priority groups, starting with ST holders with 480+ points down to someone who is registered with the club with 10 points (essentially one game ticket, no membership type of person). This seemed to work and about 5-6k tickets ended up on general sale. Extreme situation due to the demand and number of tickets but I hear very few complaints about the reward points scheme when it comes to away tickets.