[St Charles Owl]

I am hoping that the West Ham initiative catches on but I am not sure it will. They have the luxury of knowing their move to the Olympic stadium means they can get about another 20,000 fans into each game, so they can reduce ST prices and accommodate more fans to essentially pay for the reduction. In the PL the prices will keep going up while ever the stadiums are almost full, one fan drops out, another replaces him. Until the attendances begin to drop they will keep charging more. Arsenal's cheapest season ticket is now over 1000 pounds, yet they sell out most games!!

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I will add though that I imagine that these prices were decided by MM prior to DC coming on board. Sure he could have changed them but I think at this stage he recognises that we need to maximise the revenue so that we do not fall foul off FFP and this is one of the few ways we can currently do it. The scoreboard will increase the revenue a bit and eventually having better facilities in the ground will add something, but charging more to watch the games will definitely increase the revenue. Of course the product on the field has to improve and we need to be winning and challenging the top if we want to increase the attendances, so they had better get busy to entice the floating fans to want to be part of the journey we are about to embark on!!