The warnings re this methodology to gain voting advantage were made months n months ago and it is definitely a copycat of this kinda stuff being done in the US - proved beyond doubt in independent studies that it benefits RW/fascist political parties with voters who provide them with a core "presence". In the UK, the ridiculously outdated FPTP voting system already gives the Tories an electoral advantage - already benefits them as they never get anywhere near even 50% of the voting population actually backing them and proper voting reform is a pipedream. We are so passive in this country now that most folk appear to be "sleepwalking" through a blatant form of electoral fraud that erodes the whole reasoning behind having democratic elections to decide on new governments being formed for the greater good of the country. The word "backward" certainly comes to mind.