[St Charles Owl]

Daily Mail having a meltdown that Keir Starmer owns land behind his childhood home which he bought in 1996 for his mum so they could look after Donkeys. Daily Mail is saying it's worth £10 million.

And the Daily Mail's readership massively skews towards older women who love animals, which means a key Tory-voting demographic have spent the whole weekend reading about a politician who used his hard-earned money to set up a donkey sanctuary for his sick mum.  Do you think they're going to be remotely outraged or horrified by that?  As Napoleon (supposedly) said, "never interrupt your enemy when he's making a mistake."  And this is the Mail making a mistake.  You don't even need to convert their readers; you just need them to become so jaded with their own party and indifferent towards Labour that they stay at home on polling day, and if their newspaper is helping to achieve that, then so much the better.

And that paragraph is essentially what most Democrats are doing over here after nearly 4 years of Trump. Initially Dems fought with Trump’s base, they argued their case, appealed for better morals and tried to persuade his base that they needed to question him and his motives. It took probably two years for most to realise this was simply a fools errand, they will not turn on him no matter what he does and they certainly will never vote for a Democrat anyway. The best we can hope for in November is that they simply do not bother to vote, because if his base turn up to vote then he may well get in again.

Labour need to take a long term view of the challenge ahead of them, a lot of traditional Labour voters turned their back on them at the last election, probably still a fallout from Brexit, but that is now done and should be taken off the debate table completely. Win back the supporters through sound opposition of what the Tories are doing now not what went on in the past.