[madsteve]

I don't want to see Wednesday sell any of their better players, I would prefer they have success with us as opposed to with someone else. But the reality is we are near the limit of our allowed expenditure with our current squad and if we want to stop having to loan players all the time to fill the gaps then we need extra income to be able to bring in players we own to improve the team!!

The key is that this sort of money is used on players who will improve the team now or within one season.  There is no point doing this and then bringing in peripheral squad players, any player brought in needs to be a very promising youngster or a first team regular, not bench warmers like we have seen.  As MS shows, Southampton have done this for a few years now and they have risen through the ranks from League 1 to the top of the prem using this tactic, we need to do the same.  Other clubs have done it as well, the money from Charlie Austin's sale by Burnley was a big part of their promotion last season, the sale of Zaha by Palace greatly helped them, etc, etc.

MM has stated that he will not push into heavy debts again, so we cannot do what Leicester and QPR have done and spend without the income stream.  He is determined to stay within the FFP rules, so we have to increase our revenue and a quick way of doing that is to sell better players when we get good offers for them!!  Too many times we have watched good players leave the club on free transfers when if we had sold them a year or so earlier we could have impacted the squad far more than the retaining of this one player did!!

To make this work, we pretty much have to use the money in the same financial year. Basically, we are converting assets into wages money to attract the best YOUNG signings, which means they can be sold on at a decent profit, meaning the money gets recycled into better quality players.

If you hang on to your better players until their contracts run out, all you achive is improving from 16th to 13th for a season then down to 20th the year after when you lose your best player for nothing.